Branding Questionnaire — Caritas Creative
Caritas Creative
Mission
PORTFOLIO
About
Hire Us
Caritas Creative
Mission
PORTFOLIO
About
Hire Us
Brand Questionnaire
Name
*
First Name
Last Name
Email
*
Phone Number
*
(###)
###
####
Company Name
*
BRAND VALUES
What is your mission statement? // What are 1-2 sentences that describe your goals?
Do you have a positioning statement? // In what way does your organization fit a need that others don’t?
What are five words that represent your company culture or values?
What are three messages that your brand needs to communicate?
What is your value proposition? // In what ways does your organization solve your customer’s problems?
BRAND ATTRIBUTES
How does your brand image fall between these opposing characteristics?
Your responses should be in agreement or disagreement with Statement made. For example, if your brand image should specifically speak to men, you would say you Strongly Agree to the statement "Masculine." But if your brand image should give off a more feminine feel, then you would respond Strongly Disagree.
Masculine (as opposed to Feminine)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Simple (as opposed to Intricate)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Grey/Monotoned (as opposed to Colorful)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Conservative (as opposed to Extravagant)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Approachable (as opposed to Authoritative)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Necessity (as opposed to a Luxury)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Fun (as opposed to Serious)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Professional (as opposed to Casual)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Modern (as opposed to Classic)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Sporty (as opposed to Elegant)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Extreme (as opposed to Safe)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
What colors represent your brand?
What colors do you think would detract from your brand?
What words would you use to describe your brand’s image?
What words would you not want used to describe your brand’s image?
What attributes and/or emotions do you want associated with your brand?
What attributes and/or emotions would you not want associated with your brand?
ABSTRACT VALUES
How would you describe your brand to a friend?
How would you describe its style?
What other brands would be its friends?
How would you describe its target audience?
Age? Gender? Socio-economic status? Likes/dislikes? Career? Family situation? Other demographics of note?
BRAND ASSETS
Which one of these logo formats do you believe best represents your brand?
Logotype: This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.
Pictorial Mark: This mark includes literal or representative imagery to symbolize your brand.
Abstract Mark: This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.
Emblem or Enclosure: This features the name or initials of the company, usually as part of a pictorial element or shape.
Which one of these logo styles do you feel best represents your brand?
Web 2.0: Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.
Contemporary: Common elements include fresh colors, stylized imagery and clean type.
Classic: Common elements include timeless colors, literal imagery and traditional type.
Detailed/Stylized: Common elements include detail, textures, flowing lines and distinctive type.
Complex illustration: These include a hand-drawn feel depicting a scene or character.
What style of font do you feel best represents your brand?
Serif
Sans Serif
Slab Serif
Script
Decorative
Are there any fonts (or font aspects, like bold or all lowercase or condensed) that you specifically want to incorporate (or don't want to incorporate)?
Thank you!
